Patagonia Now Sells Used Clothing Alongside New
The outdoor gear retailer has added a "buy used" option to its U.S. website.
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Outdoor clothing and gear company Patagonia is always on the verge of something new and daring. Its latest endeavor, launched on Black Friday, is to encourage customers to buy secondhand versions of items they are considering getting new. The company is doing this by adding a "buy used" option next to every new product listed on patagonia.com.
In an op-ed for Medium, Patagonia's CEO Ryan Gellert explained why wearing secondhand clothes is an environmental act and what Patagonia has been doing to make it more accessible to shoppers."Buying a used garment extends its life on average by 2.2 years, which reduces its carbon, waste and water footprint by 73 percent. From fixing a patch on your favorite jacket to replacing a busted zipper, each of these individual actions could give us a better chance of living on a habitable planet in years to come. We currently have 35 repair centers around the world, including our Reno, Nevada facility, one of the biggest repair centers in North America. In fact, last year we fixed more than 100,000 pieces of clothing globally and helped you to fix many more yourself, with over 50 online repair guides."